Brand campaign / Concept
FORMA Movement Campaign
An original three-format campaign for FORMA, a fictional movement studio.
Make room for movement.
An editorial campaign built around everyday strength. Warm architectural light, confident typography and a restrained palette bring three finished advertising formats together.
A bold launch graphic built for a social feed.
Strength without the intimidation.
Introduce a boutique movement studio with an approachable invitation. A clear headline, supporting message and class-discovery prompt give each placement a purpose.
One identity, carefully adapted.
Olive, warm ivory and charcoal connect the social post, vertical story and website banner. The photography and type are recomposed for each format, rather than simply cropped.
Self-initiated concept for a fictional brand. Includes a generated editorial image; no real studio, client endorsement or campaign results are represented.
An example you can explore.
This self-initiated concept is not a client project. Features and deliverables would be agreed around your requirements.
Included in this concept
- Campaign visual direction
- Social and advertising adaptations
- Three coordinated campaign formats
Suggested approach
Tools and creative disciplines that could support this direction:
Have something like this in mind?
Tell us about your audience, requirements and preferred timing.